Facebook is geared towards staying connected, or keeping your friends or family engaged with what is going on. This could be done in many ways, but the most important thing to remember is that it must have some type of value. Otherwise your friends and family will find it annoying. Then they will not engage with you or de-friend you from their list. If you are a business, the same rule applies. I have a friend that is a loan agent. He use to always post about rates, and new listings for homes. It got to the point where it was very annoying, and I almost removed him from my list. Instead, I gave him some advice and recommended that he post about things that are not business related from time to time. For example, during Superbowl weekend, I suggested that he post a good chili recipe. He told me that he got a much larger response from that post, than any other post he has done in the past.
Twitter is for quick and short messages. Again, please remember that the message should have some value. For example, I have seen where someone posts about sitting on the porch and drinking a soda. This is great, but more than likely, no one really cares. On the other hand, if you are sitting on the porch enjoying a soda, and you see a canon ball hit your neighbors house. That could be something that people may be interested in. Or from a business stand point, you tweet about a new product or service you have to offer.
Google+ is relatively new in the social media arena. As of right now, it does not have a very big following, but they have recently released the business pages. I recommend to all of my clients to build their own Google+ page and link it to their website. Although it will not play a big part on their social media marketing, it can help with their websites relevancy. It is also important to start building up their +1’s. This is equivalent to Facebook’s “likes.” It is also rumored that Google will be placing some weight to these +1’s in their search algorithem in the near future.
Linkedin is a great networking tool. There are many recruiters and people who network that use this form of social media. It allows you to see that person’s experience, or a description of that business. It allows you to contact that person or business, and start a professional relationship with them.