Search Engine Optimization

We help you get found

We analyse your needs carefully

Ever wonder how some businesses make it to the top of the search engines and other don’t? And why is Google so fond of animals? Hummingbirds, Pandas, Penguins? What does all of this mean?

Search engine optimization, SEO, is the process of getting your website or web pages found on search engines such as Google, Yahoo, and Bing through unpaid search efforts. Google has claimed so much fame that people even use it as a verb. “I’m going to Google top advertising agencies in San Ramon, Livermore, and Pleasanton.” And in a way to distinguish their complicated algorithms, they name them Penguin, Panda, and Hummingbird.

When your customers are searching for information, they are going to type in search queries that will answer their questions. The top answers are ones that the search engines find most clearly identifies with what the user is looking for. Google pays particular attention and gives weight to websites and web pages that provide valuable, shareable content and penalizes web sites that post poor or duplicate content or do not have strong linking popularity.
Read our blog to find out more information about how Google ranks sites.

IMP Advertising helps businesses who want to increase their search engine result rankings. We will never promise to get you to the top of the SERPs, but we will

  • Analyze your site for search engine ranking strength
  • Provide you with a data analysis of your site
  • Compare you with your competitors
  • Present a list of keywords your business needs to rank
  • Create a customize strategy and plan for your business to rank
  • Implement the strategy
  • Claim your business listings
  • Provide a weekly reporting of how your site is ranking
  • Make adjustments to your ranking

We provide best solutions

Like all solid relationships, SEO takes time. IMP Advertising recommends a 4-6 month time frame before you start to see solid and consistent results. This does not mean that your investment is not working, what it means is that certain factors need to come into play such as link building, giving the search engines valuable content to crawl and index, implementing meta tag descriptions, and properly coding your website and titles.

Does all of this information either excite you or make your head spin? Relax. It excites us! We love to analyze data and create unique content with shareable links and meta tags. Do what you love to do and let us do what we love to do. Getting your website more traffic through SEO is a significant step to putting more dollars in your pocket. Users are online every minute of every day looking for your business. And if you don’t know what you are doing, you can actually hurt your business and your SEO ranking.

Give us a call today and set up a complimentary consultation to see how we can help you.